When you start researching lead generation, one of the things that becomes apparent is that the word “lead” is defined very differently in the marketing, lead generation and sales worlds. The truth is that it all depends on the context – who you’re talking to and what industry you’re in. A lead for a car … Read more
Sometimes it can be all too easy to allow other things to get in the way, especially when it comes to making a decision about taking on a lead generation company. Whether it’s budget restrictions, time constraints, or lack of trust in an outside source taking over your lead gen efforts – it can be … Read more
We speak to so many business owners every week who absolutely love our system and what we do…but when we tell them the price, it’s not a viable option for them. We totally get it. You want to grow your business, but you don’t want to pay an arm and a leg for lead generation … Read more
People often ask us what the secret is to getting a really, REALLY qualified lead. A lead that is super-hot, interested in talking to you and is considering your type of products or services right now. One way to get a lead like this is to quite simply ‘ask questions’. You see, the more you … Read more
How do you prevent no-shows to appointments? It’s a question many businesses ask, no matter the product or service they provide. If you’re involved in lead generation, it’s especially important to make sure your customers show up for appointments. After all, if people don’t show up for their appointment then that means you’ve wasted time … Read more
You’ve had a great conversation with a potential client, they appeared really interested in what you do and were all up for moving forward with you. However, now you’re stuck. Should you send them a proposal or not? The answer depends on the situation. There are several key factors to consider before deciding to send … Read more
I was chatting to one of our clients the other day and he gave me some great insights into why working with us is much cheaper than hiring someone in-house. Here’s what he said: “If I hire someone to do my marketing in-house, chances are I’m going to have to pay them at least £18,000 … Read more
At Exceptional Thinking we know that if there’s one thing that hampers lead generation campaigns and contributes to their demise from the get-go – it’s lack of communication and clarity. In the world of lead generation, you need to be confident your business is being perceived in the best possible light by those representing you … Read more
It’s a question that we ask every prospect once we have explained how our lead generation works, every single one of them… because the reality is, lead generation isn’t for everyone and simply wouldn’t fit in with their business model or the way that they operate, In this post – I wanted to provide you … Read more
Some people’s perception of telemarketing is completely different to the reality of the role; many think it is a case of sitting on a sequential dialling system, pressure selling prospects into buying whatever they are selling – Telemarketing within a lead generation business couldn’t be more different, here – we will be discussing and showing you … Read more
