It’s half way through June – that time of year when you’re not supposed to get appointments in the diary, right? Well for several of our clients, we’re already at target for them this month. We’re only half way though the month, but already we’ve got three to six qualified appointments for them! And we’re … Read more
I had a call from a potential client the other day, asking whether we could do some telemarketing for him. My response was “No… we can’t just do telemarketing.” He seemed surprised by that until I explained that the reason why we don’t just do telemarketing is because the return on investment is soooo low! … Read more
Lead generation has certainly changed a bit over the years. The 1970s was the era of door knocking – the tiresome activity that had sales people pounding the streets and contacts growing weary of people constantly showing up on their doorsteps. The 1980s was the era of Yellow Pages cold calling. This lead generation source … Read more
If you know anything about marketing, you’ll know that there are a lot of different activities you could do. It can be a little overwhelming and time-consuming to a) decide what is best for your business and b) figure out where to invest your time and resources. There will always be something new and shiny … Read more
