Christmas is fast approaching, so in preparation here are our top 12 tips of Christmas. On the 1st day of Christmas: Don’t forget to take a bit of time off this year. We’re sure your family will appreciate it and anyway, you’ve worked very hard all year so it’s a good time to have a … Read more
So, can you believe we’re in December already? Almost the end of another year. But should you now stop all your marketing until the New Year? After all, no-one will be there to speak to now will they? And even if they are, they won’t want to meet. Well, in our experience, December is actually … Read more
If you’re looking to get clients quickly at this time of year, offering an incentive or something a bit different can make the difference between people buying now or waiting until January. Here are some ideas of things you might like to consider: 1. Have a flash sale. You can do this before or after … Read more
So, here’s an interesting question – of all the leads that we book for our clients, how many of them actually turn into sales? We’ve measured this and found, on average, just over 50% turn into clients. We say on average because it depends on how good our clients are at selling. Some of them … Read more
Something that’s very common among our clients is that they’ve been burnt by lead generation companies in the past. Here’s some of the horror stories we’ve heard: And numerous variations of the above. So if you’ve had a similar experience, we don’t blame you for feeling a little burnt and wondering if we’re different. Of … Read more
We were talking to a potential client the other day and after we’d walked him through the system we used (LinkedIn connections, email marketing through LinkedIn and telemarketing). He remarked that it wasn’t so different to the techniques he used to use himself years ago. Back in the 80s and early 90s, in the absence … Read more
We’ve had several emails from people recently saying that while they love the fact that we’ve got appointments with the managing directors of some large household names, their market is small to medium-sized businesses and could we still work with them? The answer… of course we can! Truth be told, while we like name dropping … Read more
Today, I wanted to ask you a very important question – “Can you sell?” Most of our clients tell us that once they’re in front of a potential client, selling is the easy part. But just how good are you actually at selling? How good are you at: If you’re great at the selling part … Read more
I LOVE LinkedIn. It’s incredibly searchable and for the most part people keep their profile information up to date because they’re either looking for the next job or they’re looking for new clients. Which makes LinkedIn ideal for lead generation. And that’s why we use it as the database for our client’s campaigns. How this … Read more
Have you ever mapped out your sales process? If you get the chance to do this, do it as it’s always really interesting and revealing. I’m sure you’ve come across the sales process or the buying cycle before but as a quick refresher – everyone who is looking to buy your products and services enters … Read more
