So, here’s an interesting question – of all the leads that we book for our clients, how many of them actually turn into sales? We’ve measured this and found, on average, just over 50% turn into clients. We say on average because it depends on how good our clients are at selling. Some of them … Read more
Something that’s very common among our clients is that they’ve been burnt by lead generation companies in the past. Here’s some of the horror stories we’ve heard: And numerous variations of the above. So if you’ve had a similar experience, we don’t blame you for feeling a little burnt and wondering if we’re different. Of … Read more
We were talking to a potential client the other day and after we’d walked him through the system we used (LinkedIn connections, email marketing through LinkedIn and telemarketing). He remarked that it wasn’t so different to the techniques he used to use himself years ago. Back in the 80s and early 90s, in the absence … Read more
We’ve had several emails from people recently saying that while they love the fact that we’ve got appointments with the managing directors of some large household names, their market is small to medium-sized businesses and could we still work with them? The answer… of course we can! Truth be told, while we like name dropping … Read more
Today, I wanted to ask you a very important question – “Can you sell?” Most of our clients tell us that once they’re in front of a potential client, selling is the easy part. But just how good are you actually at selling? How good are you at: If you’re great at the selling part … Read more
I LOVE LinkedIn. It’s incredibly searchable and for the most part people keep their profile information up to date because they’re either looking for the next job or they’re looking for new clients. Which makes LinkedIn ideal for lead generation. And that’s why we use it as the database for our client’s campaigns. How this … Read more
Have you ever mapped out your sales process? If you get the chance to do this, do it as it’s always really interesting and revealing. I’m sure you’ve come across the sales process or the buying cycle before but as a quick refresher – everyone who is looking to buy your products and services enters … Read more
Can you use our Company LinkedIn page or do you need to use our personal LinkedIn account? It’s a good question and one I’ve recorded a quick video on below. Check it out now. And then, once you’ve watched it, if you’d like to have a chat about how we might help you with your … Read more
Are you currently using a lead generation company? Do they get you qualified leads? Or are the following more common? If you’re happy with the way things are currently working, that’s fine. But if you’d like to actually get qualified leads, ones that are expecting you to call or meet, leads that want to know … Read more
So, you’ve made a decision – you’re going to hand over your lead generation to a company to do for you. You’ve weighed up the pros and cons, discussed it with everyone you know and you’ve decided to go for it. And yet…there’s still the nagging doubt there. Will they be as good as your … Read more
