The other day, a potential client asked me if we guarantee how many qualified appointments we could get him each and every month. I said that we didn’t used to but now we’ve realised that ‘we live by the sword and we die by the sword’ – in other words, if we’re not getting you … Read more
With the best will in the world, people leave companies, go on holiday or fall sick. While none of us can foresee what will happen in the future, it’s something we prepare and plan for very carefully at Exceptional Thinking. We’ve structured our team so our Account Management team and Telemarketing team are led by … Read more
Whether you should outsource your lead generation to an external company is not as easy to answer as you might think. The answer to this depends – it depends on: You see, when you outsource to a lead generation company, you have to prepared to invest not only the money, but time to get the … Read more
We’ve been working really hard since the beginning of this year to consistently get 150+ appointments per month for our clients. These appointments are with the smallest companies that you might not have heard of to huge multinational and international companies such as Orange, Starbucks, Bentley, M&S to name but a few. All of these … Read more
When you’re running any marketing campaign, you’ll usually need some sort of database so that you can contact potential clients. But just how should we put a database together? 1. Your current contacts The best source of data is always going to be your current contacts. They’ll be likely to have heard of you and … Read more
Whatever you do, make sure you don’t do any marketing in August. There’s no real point is there – everyone’s on holiday and no one is buying. Much better to have a break and start again in September. I remember having this view in my very first year in business. Nick was a teacher then … Read more
Let’s play a quick game – how many of these questions can you answer ‘yes’ to: 1. Do you use LinkedIn in your business? 2. Is your LinkedIn personal profile up to date? 3. Is your company profile up to date? 4. Do you post regular status updates onto LinkedIn? Doing well so far? Now … Read more
So, you’ve hired a company that has promised you leads. You’ve been working with them for a while, but nothing has really materialised. You want to give them a fair chance because you know it’s not easy to get appointments in your line of work; however, you want to see results too. So, how long … Read more
Do you know what the formula is for lead generation? Well, to be honest, that’s always the hard part – once you’ve found the formula, I wouldn’t say it’s easy, but it’s certainly much easier. Our formula is as follows: 1. We take over your LinkedIn account and reach out to 100 potential target clients … Read more
You need more appointments in the diary. You know if you could just get those booked in, you’d have no problem turning them into paying clients. So what do you do? 1. The DIY solution You decide to take responsibility for lead generation. You have lots of plans in place and everything is going great … Read more
