In the world of qualified lead generation, success stories and challenges often intertwine. As a business who have been operating in this space for decades now, our company has recently experienced a significant shift in our client portfolio that has prompted us to reflect on the importance of delivering quality over quantity. In this blog … Read more
Some people’s perception of telemarketing is completely different to the reality of the role; many think it is a case of sitting on a sequential dialling system, pressure selling prospects into buying whatever they are selling – Telemarketing within a lead generation business couldn’t be more different, here – we will be discussing and showing … Read more
We’ve been operating within a gap in the market – and we’ve only just realised it! 22 years in business and we’ve only just realised actually, we’re in a pretty unique position within the market we operate in (Lead Generation) Now we have never really given two hoots what our competitors are doing, quite frankly … Read more
Businesses obviously need to do lead generation to get new clients. There are loads of marketing methods that you can potentially use so why don’t they always work? In our training video, we’ll spill the beans on why traditional lead generation is not all it’s cracked up to be and what you can do about … Read more
One of the most common challenges that we face as a lead generation business isn’t actually booking qualified leads for our clients, but ensuring that our clients turn these leads into business – a quantifiable ROI for our clients is what we live and die by as a company. Yes, once we have passed a … Read more
Have you been burnt by lead generation in the past? Nearly 1 in 3 of our clients have, and we have actually sat in front of potential clients who have ended up scrapping the idea of working with lead generation partners all together, given the degree of poor service they have received from supposed professionals … Read more
Christmas is fast approaching, so in preparation here are our top 12 tips of Christmas. On the 1st day of Christmas: Don’t forget to take a bit of time off this year. We’re sure your family will appreciate it and anyway, you’ve worked very hard all year so it’s a good time to have a … Read more
So, can you believe we’re in December already? Almost the end of another year. But should you now stop all your marketing until the New Year? After all, no-one will be there to speak to now will they? And even if they are, they won’t want to meet. Well, in our experience, December is actually … Read more
If you’re looking to get clients quickly at this time of year, offering an incentive or something a bit different can make the difference between people buying now or waiting until January. Here are some ideas of things you might like to consider: 1. Have a flash sale. You can do this before or after … Read more
So, here’s an interesting question – of all the leads that we book for our clients, how many of them actually turn into sales? We’ve measured this and found, on average, just over 50% turn into clients. We say on average because it depends on how good our clients are at selling. Some of them … Read more
