At Exceptional Thinking we know that if there’s one thing that hampers lead generation campaigns and contributes to their demise from the get-go – it’s lack of communication and clarity. In the world of lead generation, you need to be confident your business is being perceived in the best possible light by those representing you … Read more
You may, or may not have heard of the phrase “test and measure” It’s an incredibly effective way of seeing where the business was, where the business is now and forecasting where the business could be. It’s also a fantastic indicator of what’s working, and what’s not working so well. We run almost every aspect … Read more
Sometimes it can be all too easy to allow other things to get in the way, especially when it comes to making a decision about taking on a lead generation company. Whilst you are waiting, however, you could be missing out by not taking that first step towards getting your lead generation done for you. … Read more
A question we get asked often, is – “When is the best time for your Telemarketers to make calls” the answer – there isn’t one… let me explain. We work with clients across a variety of industries, and with that in mind – make calls to over a dozen different prospect “types” (CEO / CFO … Read more
It’s a question that we ask every prospect once we have explained how our lead generation works, every single one of them… because the reality is, lead generation isn’t for everyone and simply wouldn’t fit in with their business model or the way that they operate, In this post – I wanted to provide you … Read more
In the world of qualified lead generation, success stories and challenges often intertwine. As a business who have been operating in this space for decades now, our company has recently experienced a significant shift in our client portfolio that has prompted us to reflect on the importance of delivering quality over quantity. In this blog … Read more
Some people’s perception of telemarketing is completely different to the reality of the role; many think it is a case of sitting on a sequential dialling system, pressure selling prospects into buying whatever they are selling – Telemarketing within a lead generation business couldn’t be more different, here – we will be discussing and showing … Read more
We’ve been operating within a gap in the market – and we’ve only just realised it! 22 years in business and we’ve only just realised actually, we’re in a pretty unique position within the market we operate in (Lead Generation) Now we have never really given two hoots what our competitors are doing, quite frankly … Read more
Businesses obviously need to do lead generation to get new clients. There are loads of marketing methods that you can potentially use so why don’t they always work? In our training video, we’ll spill the beans on why traditional lead generation is not all it’s cracked up to be and what you can do about … Read more
One of the most common challenges that we face as a lead generation business isn’t actually booking qualified leads for our clients, but ensuring that our clients turn these leads into business – a quantifiable ROI for our clients is what we live and die by as a company. Yes, once we have passed a … Read more
