So, you’ve hired a company that has promised you leads. You’ve been working with them for a while, but nothing has really materialised. You want to give them a fair chance because you know it’s not easy to get appointments in your line of work; however, you want to see results too. So, how long … Read more
Do you know what the formula is for lead generation? Well, to be honest, that’s always the hard part – once you’ve found the formula, I wouldn’t say it’s easy, but it’s certainly much easier. Our formula is as follows: 1. We take over your LinkedIn account and reach out to 100 potential target clients … Read more
You need more appointments in the diary. You know if you could just get those booked in, you’d have no problem turning them into paying clients. So what do you do? 1. The DIY solution You decide to take responsibility for lead generation. You have lots of plans in place and everything is going great … Read more
Do you currently use LinkedIn to get appointments for your business? When we ask this question, here are some of the common answers: 1. Not yet. 2. I’ve started to write some articles/blogs and put them out there. 3. Yes, I email people when they connect to me. 4. I do thank people when they … Read more
If you have a business development manager or sales team, there is an age-old debate. Should they be booking their own appointments? There are two schools of thought on this: 1. Yes they should – when the sales team are not out at appointments, they should be sat at their desks booking new meetings for … Read more
It’s half way through June – that time of year when you’re not supposed to get appointments in the diary, right? Well for several of our clients, we’re already at target for them this month. We’re only half way though the month, but already we’ve got three to six qualified appointments for them! And we’re … Read more
I had a call from a potential client the other day, asking whether we could do some telemarketing for him. My response was “No… we can’t just do telemarketing.” He seemed surprised by that until I explained that the reason why we don’t just do telemarketing is because the return on investment is soooo low! … Read more
Lead generation has certainly changed a bit over the years. The 1970s was the era of door knocking – the tiresome activity that had sales people pounding the streets and contacts growing weary of people constantly showing up on their doorsteps. The 1980s was the era of Yellow Pages cold calling. This lead generation source … Read more
If you know anything about marketing, you’ll know that there are a lot of different activities you could do. It can be a little overwhelming and time-consuming to a) decide what is best for your business and b) figure out where to invest your time and resources. There will always be something new and shiny … Read more
Blogs, videos, social media, podcasts, Facebooks ads…they’re all the rage at the moment, aren’t they? If you follow any sort of marketing guru on the internet, all of them are telling you that you need to write blogs or create a webinar or do 600 videos per month or whatever the latest craze is. There … Read more
